For people with ideas too good to be hidden behind placeholder logos & patchwork branding. You bring the vision. I’ll help you bring it to life.
But I already have a logo…
Cool. A logo is a great start. But what happens when you try to stretch it across Insta or that email you whipped up at 11pm? Exactly…
Or maybe your business has grown, & your whole look just feels too “early days at the kitchen table” to really represent who you are & where you’re at now.
That’s why I offer 3 brand system packages; tailored to your stage, your needs, your budget.
Plus a speedy ‘bare to branded’ micro system [bish.bash.bosh.]
Design isn’t one size fits all.
Hermit Crab.
I like to work a little like one too. For you, it means no endless Zoom calls and no awkward small talk.
Just clear steps, space to breathe, and polished design delivered without the fuss.
My favourite Crustacean?
Women? Yes, and anyone carving their own path, in whatever shoes.
(Heels, sneakers, boots or
barefoot… your choice).
Once upon a time, “business” meant fitting in… power suits & leather brogues.
She is my shorthand for everyone rewriting that story.
If the old club isn’t your vibe, welcome...
The Whole Kit & Caboodle
Already peeped the brand systems? Here’s everything else I can do… Let’s make your brand do it’s thing.
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I’ve got a business (or an idea), but I need help figuring out what makes it different - who it’s for, what it stands for, and how to talk about it in a way that feels like me. I don’t just want a pretty logo - I want clarity I can build everything else on.
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I need a logo that fits. Colours that speak. Fonts that feel right. I want my brand to show up looking confident and cohesive - not cobbled together. A visual system that works on everything I need it to, that I can apply to any part of my business and feel proud.
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I’m out in the world - markets, mailers, pop-ups, packaging - and I want my brand to come with me. I don’t want some ‘stationery suite.’ I want smart, intentional design I can hand out, stick on, or show off.
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My brand needs to show up clean and consistent across all the digital places: Instagram, my Squarespace site, maybe even a cheeky freebie download. I don’t want to spend hours fiddling with Canva. I just want it done - and done well.
Super Helpful
Design Speak Translator
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Put simply - how long things take. Bish. Bash. Bosh. aims for a week, but part of that is you being snappy with feedback. Bigger systems = more layers, more time. Your responsiveness helps keep up the tempo.
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One round = you give me your feedback in a bundle, I make the updates, and send back the new version. I keep it to two or three rounds - enough to refine and polish, not enough to spiral. It keeps the project moving and keeps costs down for you.
Need more rounds? No problem, you can add them, and you’ll find the extra costs in my [price list PDF].
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The tangible goodies you walk away with: logos, files, guidelines, templates, packaging, websites. Varies by system, always clear upfront.
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Some typefaces are free, some you buy. I’ll always flag it before you fall in love with one that needs a licence.
Website hosting is your website’s “rent.” Paid directly to Squarespace/Shopify/etc. - not included in my design fee.
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The final step. You get your Shiny Brand Folder with everything neatly labelled and ready to use.
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The alphabet soup (AI, EPS, PDF, PNG, JPG). I’ll give you the right ones for print + web, all clearly labelled.
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The homework at the start. I like to use a set of questions that pulls your ideas, goals, likes, and dislikes out of your head and onto paper. It gives me the raw ingredients to cook up creative directions that actually fit you.
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The thinking behind the pretty. It’s where you stand, what you stand for, and how you sound. It guides every choice, from the words on your website to the colours you use. Without it, your brand’s just a logo with nothing to say.
Strategy isn’t extra, it’s baked in. Even Bish Bash Bosh has enough to make your logo and colours make sense. The bigger the system, the deeper we go - Core adds structure, Complete digs into positioning and voice, and The Whole Shebang gives you the full picture.
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Where your brand stands in the crowd - who you’re for and why they’ll pick you. It’s the difference between being memorable and being interchangeable.
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How your brand sounds when it talks. The personality in your words - playful, bold, calm, polished - that makes people know it’s you, whether it’s an email, a caption, or a tagline.
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A visual collage that sets the vibe before design begins. Not the final look, but the sandbox where ideas start to take shape. A really useful tool for checking
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A starting point for your brand design. Each project comes with 2–3 of these, enough to explore, not enough to drown in options. We refine one into the final look.
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Your logo in all its flavours - primary, secondary, stacked, icon-only, favicon, light, dark, one-colour. The bigger the system, the fuller the suite.
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Your brand’s paintbox. A custom mix, always. The bigger the system, the more nuanced the shades so you can flex without going off-brand.
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Your brand’s imagery or photo style on a page - mood, colour, vibe. Light inspo boards at entry level, full imagery guides at the top.
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The fancy word for fonts - but not just which ones you use, how you use them. Your brand’s voice will be visible in type - fonts chosen to work as a team, with style and staying power. Larger systems get more range and rules.
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Fancy word for “anywhere your brand bumps into people” - Insta, packaging, receipts, even your mum’s fridge magnet.
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Your brand’s rulebook. A light cheat sheet in smaller systems, a full manual in bigger ones. Think of it as your stylist on a page - keeping everything pulled together wherever you show up.
You now speak fluent Design & Branding.
Welcome to the club.
Got lots of questions?